Picking Supplements: Most Americans now agree that some form of targeted supplementation is necessary. A recent survey of medical doctors found that 69% of them take supplements daily. Our diets lack key elements. We're no longer getting these nutrients from the fruits, meats, and vegetables we eat. 

 

Since 1950 soil quality, as measured by mineral content, has dropped dramatically. For example, it now takes 59 cups of spinach to equal the iron in a single cup of spinach from 1950! 

 

The loss of minerals has cost us dearly. Minerals make food tasty and more nutritious and so it's not surprising that professional buyers willingly pay for this attribute. In fact, mineral content can be measured, and is often used to set prices on fruits and vegetables. 

 

Currently, the supplement industry recognizes about five levels of quality. As mineral content increases, so does price. 

 

But few want to pay, as Judith DeCava writes in her book called 'The Truth About Vitamins & Anti-Oxidants'. "For the pharmaceutical companies, vitamin fractions such as 'Vitamin' A, C, beta-carotene, and E, trace minerals such as zinc and selenium (they usually sold in inorganic and imbalanced forms), coenzyme Q10, and many other specific nutrients, can be cheaply manufactured and sold at large profit."

 

You see, it's often just about money. Making money. 

 

But not everyone plays this game. A few companies still make and sell quality supplements that you can easily absorb. That's where our competition comes up short. Most competing products have absorption rates between 10 and 20%. Think about it... That means 80 to 90 cents of your supplement dollar ends up as costly urine.

 

Even then you may not get what you need, in view of the fact that most multi-vitamins are either  isolates, or/and fractions...

 

Isolates:

 

An isolate is but one element of an organic or mineral compound. The rest is missing. Manufacturers then put these isolated elements into different formulations in concentrated forms, and another supplement is born -- easy to absorb, but lacking key elements. 

 

Guess what? Your body must supply what's missing, usually from its own reserves. A poor choice at best.

 

Fractions:

 

A fraction is a vitamin that has more than a single part, but not all. For example, vitamin E is made up of eight elements, but most supplements give you only three.

 

So why do companies make such poor products? Cost. Every penny counts.

 

That's why most companies conduct a market survey before they introduce a new product. The survey tells them what customers want and how much they're willing to pay.

 

Next, the company contacts possible suppliers, called wholesale ingredient companies. These vary in quality and reputation, as do the ingredients they supply.

 

Finding suppliers can be difficult, especially if the market survey has set retail price. Quality ingredients cost more. Profits might vanish. So the company usually settles for less. Sometimes, unfortunately for the consumer, much less.

 

And you guessed it...

 

Poor ingredients deliver poor results. Millions take supplements and never get what they need. All because the quality of the ingredients is so poor.

 

This is not the case with our Precise Immunity line of products. We don't sell isolates or fractions, or anything made from less than the best.

 

We cut no corners when it comes to your health.